Why 56% Get Zero Value from AI While Others Realize Millions

Jan 27, 2026 | AI in 60 Seconds, Our Thoughts

I just read the PwC Global CEO Survey… and one number made me pause: 56%.

That is the percentage of organizations that are getting nothing from their AI investments. Zero return.

And yet… here we are. At AI4SP, 58 agents run our entire global operation. Our Fortune 500 clients built 4,000 agents last year—generating $50 million in documented value, and are forecasting over $250 million this year.

Same technology. Same access to ChatGPT, Claude, and Gemini. Radically different outcomes. So I wanted to know: who’s crazy—us or the market?

We stress-tested the data. Cross-referenced PwC against IBM, Deloitte, Gartner, MIT, McKinsey. We found a systemic failure… and a massive opportunity for those willing to do things differently.

The winners aren’t building “Super Agents.” They’re building small, ugly, functional agents that solve actual problems.

🎧 Go Deeper: In this week’s companion 15-minute briefing podcast, we unpack the full paradox with stories and additional context. LISTEN HERE

📊 The Failure Patterns: What the Data Shows

A common pattern found in failed AI deployments is leadership that reads reports and signs checks—but has never felt the hallucination or experienced the magic firsthand. You cannot lead a transformation you don’t understand, and you cannot outsource it completely to consultants.

Some consultants are less equipped to help than your frontline employees, who are learning by experimentation with multiple AI tools every single day. Find those team members, engage them, and pair them with experts who transformed their operation and use AI every single day. That’s the heart of your change management success.

Pattern The Data Source
FOMO-Driven Purchases 64% of CEOs bought AI software before understanding what it would do for them IBM 2025 CEO Study
C-Suite Misalignment 65% of CEOs are not aligned with their CFO on how to measure AI value Kyndryl Readiness Report 2025
Leadership Doesn’t Use It 9 out of 10 failing organizations have leadership not actively using AI tools AI4SP Research
Inverted Investment Ratio 93% of budget goes to technology; only 7% to people Deloitte CTO Interview
Pilots That Never Scale Only 25% of AI initiatives delivered expected ROI IBM 2025 CEO Study

💡 The Reality Check:
The 7% investment in people and change management reported by Deloitte stands in sharp contrast to successful implementations, which invest 3 to 4 times that figure in the first year.

🏆 What Winners Do Differently

The difference isn’t smarter people or better technology. It’s approach.

Failing Organizations Winning Organizations
Top-down mandates from IT Bottom-up, grassroots adoption
12-month “super-agent” projects 100 small sprints, each teaching something
Buy the license, assign training, done 3-4x more investment in people during Year 1
Leadership observes from a distance Leadership actively uses the tools weekly
Measure hours saved as hours productive Understand that 72% of saved time flows elsewhere


The 80/80 rule: Top-down AI programs fail 80% of the time. Bottom-up programs succeed 80% of the time. When frontline workers build agents, they solve actual problems, not what leadership thinks the problems are.

This applies to every AI platform: ChatGPT, Claude, Gemini, or enterprise tools like Copilot. The technology isn’t the bottleneck. The organizations that succeed invest in helping their people adopt, not just deploying licenses. That’s where the 44% who get value separate from the 56% who don’t.

💁‍♀️ Bella Evolution: From One Email to 70,000 Tasks

Agent Bella is a perfect case study. Twenty-five senior leaders at a global tech firm said, “We’re drowning in meetings. No time to prepare. No time to follow up.”

The IT team proposed a massive Chief of Staff agent—12-month project, six-figure budget.

We said no. Start with one thing: A daily briefing. If it works, then you will figure out the next functionality, and the next one…

Phase Capability Timeline
V1 Daily briefing email: tomorrow’s calendar, attendee research, key context 2 weeks to build
V2 Ability to interact via email and draft follow-up emails and responses to priorities User request – week 3
V3 Join Slack channels, track action items User request – week 5
V4 Flag overdue commitments, ability to create, edit and manage documents and handle those interactions via email, Slack, and text message User request – week 8
V5 Full Chief of Staff 6 months

The result: 2,800 tasks per month per leader. 25 leaders. 70,000 tasks monthly that used to fall through the cracks or consume thousands of hours of human time.

It started with one email automation. Each new improvement sparked new ideas. By the time they needed better orchestration, they had battle-tested capabilities, not an untested monolith designed in a conference room.

🧮 A Realistic Goal? The AI ROI Calculator

Vendor ROI spreadsheets assume every minute saved converts to productivity. That’s not how humans work—and it’s why traditional calculations overestimate returns by 157% on average.

We built a free online AI ROI Calculator to address the shortcomings found in tools and spreadsheets published by AI vendors and consulting firms. Try it now

What Makes It Different

Traditional ROI Models AI4SP ROI Framework
All time saved as productive output Only 28-35% converts to direct throughput
Ignore quality improvements Count quality gains (fewer errors, deeper analysis)
Miss innovation and strategic work Show these benefits without over-monetizing them
Overlook wellbeing and retention Acknowledge reduced burnout as real value
Numbers executives can’t defend Conservative projections that survive CFO scrutiny

The Research Behind It

Metric Value
Real-world use cases in research base 180,000+
Data points powering calculations 50+ million
Industries covered 18
Countries represented 70
Average time NOT converting to throughput 72%


Organizations consistently underestimate enablement. The calculator models realistic cost distributions based on what successful deployments actually spend.

⏰ The Clock Is Ticking

Two forces are converging:

Rapid embedding: By end of 2026, 40% of enterprise apps will embed AI agents—up from less than 5% in 2025.

Bubble risk: The AI bubble could deflate any quarter. A bad earnings report, another DeepSeek-style disruption, and boards will demand clear metrics.

If you’re not measuring value by now, you’re late. If you’re a leader who hasn’t used AI this week, start now.

The 56% getting zero return followed the old playbook. Don’t be them.

🔗 Resources

Luis J. Salazar | Founder & Elizabeth | Virtual COO (AI)

Sources:

Our insights are based on 1-billion data points from individuals and organizations who used our AI-powered tools, participated in our panels and research sessions, or attended our workshops and keynotes.